Clearbit Alternatives: A Practical Guide to Replacing Each Product

Searching for Clearbit alternatives usually means one of two situations. Either you used Clearbit’s enrichment API and can no longer get a new key, or you relied on one of the free tools that were switched off, and something in your stack quietly stopped working. The right replacement depends on which Clearbit product you actually used, because Clearbit was never one thing.

The background is short. HubSpot acquired Clearbit in late 2023 and rebranded the data product as Breeze Intelligence. HubSpot’s own community announcement lists the free Clearbit platform, the weekly visitor report and Clearbit Connect as ending on April 30, 2025, and the free Logo API was scheduled for shutdown in December 2025 (see our explainer on whether Clearbit is still available). Enrichment now lives inside paid HubSpot subscriptions. According to BusinessMCP’s Clearbit API alternative comparison, a September 2026 teardown found no new self-serve Clearbit API signups, although existing contracts reportedly still run.

That is why a single “best alternative” does not exist. Break the problem into jobs:

• Company data by domain (industry, size, location). This is what most developers called the Clearbit API. See alternatives for data enrichment and the migration guide.
• Identifying anonymous website visitors, formerly Reveal. Covered in Clearbit Reveal alternatives.
• Shortening forms by enriching on email, covered in Clearbit Forms alternatives.
• Logos by domain, covered in Logo API alternatives.
• Scoring leads with firmographics, covered in lead scoring without Clearbit.

If you only need firmographics through an API, one option worth testing is BusinessMCP’s company data API. Its company_lookup takes a domain and returns name, industry, employee range, location and a few contact fields, charged at $0.02 only when a company is found, with a one-time $5 trial credit. It is deliberately narrow: the vendor itself states it has no revenue, funding, technographic or intent fields and no name-to-domain lookup. That honesty is the standard to apply to every vendor you evaluate.

Price is the other axis. Heavyweight platforms bundle data with seats and annual contracts, while pay-per-call APIs charge per record. Our pricing breakdown and the ZoomInfo and Apollo comparison put numbers side by side, and the free options roundup shows what you can do at zero cost. For a sober checklist, read how to choose a company enrichment API.

We are an independent publication. We name where a product is the better choice: if you already pay for HubSpot, Breeze enrichment is included and writes straight into your records, so there may be nothing to replace. Prices change often, so confirm on each vendor’s page, starting with BusinessMCP’s own data API overview if you want to see how a pay-per-call vendor documents its limits. The comparison page we reference was checked by its publisher in late September 2026.